The Innovators’s DNA
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COURSE DATES AND LOCATIONS
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INTRODUCTION
The Innovator’s DNA is inspired by two of the best books on the subject: Myths of Creativity & The Innovator’s DNA. This course covers the misconceptions that are holding us back and explore how anyone can adopt a pragmatic, reality-based approach to finding the best new ideas, projects, processes, and programs to meet the growing demands of businesses and citizens in a rapidly changing and technologically evolving environment.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Understand the difference between innovators
- Review creativity myths
- Discover the 5 discovery skills of innovators
- Describe the innovation matrix
- Think creatively and enable innovation
- Generate innovative solutions
- Discuss the innovator DNA model
- Use SCAMPER technology
- Accelerate your innovation skills
- Drive more innovation to improve your business
- Develop a compelling case for implementing the innovation
- Create an environment that constantly fosters creativity and innovation
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COURSE AUDIENCE
This course is made for
- Business Men
- Business Unit Managers
- Business Development consultants
- Marketing Consultants
- Marketing Development Managers
- General Managers
- Leaders
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COURSE OUTLINE
Day One
The Innovator’s DNA
- Innovation overview
- The role of creativity
- Innovation against COVID-19
- 10 Myths about creativity
- Left & right brain functions
- Train your brain™ strategies
Day Two
Innovators Stack Up
- The Five Discovery Skills of Disruptive Innovators
- Associating
- Questioning
- Observing
- Experimenting
- Networking
- Motivates Innovators
Innovation Matrix
- Incremental innovation
- Disruptive innovation
- Sustaining innovation
- Radical innovation
Day Three
Foundation for Creative Thinking and Innovation
- Creativity and innovation
- Your brain as a connection machine
- The infamous “Box” in our mind
- Creative strengths
- Action planning
The innovator’s DNA model
- Generativity theory
- Techniques for generating ideas
- Techniques for breaking thought patterns
- Action planning
Day Four
Converting Creative Ideas to Reality
- Innovation types
- Innovation process
- Concept feasibility
- Action planning capstone
SCAMPER Technique
- The accelerated innovation process™ has four stages
Day Five
Promote a Creative and Innovative Environment
- The necessary conditions for building innovation capacity
- Roles and responsibilities
- Inspirational spaces for innovation and motivating teams
- Creative ideas into real innovation through the application of “The Know Brainer® innovation tool and system
- Action Planning
