Specialist Certificate Internal Communications Course
-
COURSE DATES AND LOCATIONS
DATE
Duration
LOCATION
FEES
Book Now
-
INTRODUCTION
The Specialist Certificate (Internal Communication) will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR. You will be introduced to the key concepts, theories, techniques, and skills needed to operate effectively as an internal communicator.
-
COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Develop a Corporate Communications Strategy and Plan for your organization, which aligns with business fundamentals, captures stakeholder needs, and optimizes the channels available to you
- Conduct a review of your organization’s current communications capabilities and future needs
- Articulate the critical success factors for internal communications and effective alignment with business strategy
- Identify, map, and meet your stakeholders’ needs for internal communications
- Evaluate your audiences and their needs, so that your messages resonate with them and invoke the intended response
- Act as a Strategic Internal Communications Business Partner, by understanding your role as a trusted advisor, the importance of personal influence, and the relationship between internal communications, employee engagement, and customer satisfaction
-
COURSE AUDIENCE
This course is made for:
- Professionals are interested in maximizing internal communications in their companies.
- HR Directors
- Internal Communications Managers
- PR Managers
- This course is for everyone interested in engaging their employees and creating an ambassadorial workforce.
-
COURSE OUTLINE
DAY ONE:
Apply key concepts in internal communication
- The evolution of internal communication as a strategic management function;
- Organisational structures, leadership and management;
DAY TWO:
Organizational culture
- Its impact on internal communication practice
- The role of internal communication in major change management programmes
- Using effective approaches to communication and engagement.
DAY THREE:
Define internal communication and engagement models and concepts
- Keeping employees informed and the employee voice
- Work engagement (how employees become engaged)
- Internal communication and organisational engagement
- The psychology of communication and engagement
DAY FOUR:
Critically evaluate and implement internal communication planning including
- Audit and research methodologies; communication and organisational engagement
- Internal communication planning and management
- Advanced channel management, content creation and curation
DAY FIVE:
Measurement of outcomes
- Evaluation of outputs and outcomes
- Applying principles of ethical and professional practice
- Production of management reports, recommending performance improvements.
Keyword
Training Subject
Training Location
