Marketing Strategy SEO Content Writing Course
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INTRODUCTION
Boosts the website’s rankings is an aim we always trying to get so in this course on SEO -(Search Engine Optimisation) techniques we will teach you how you can build and implement a strong content writing plan, how to take your content writing to the next level and see your site’s traffic grow, identify your target audience and buyer journey, find the keywords for your content with the user intent in mind, walks through producing content blocks, structuring your content with headings, and writing optimized meta tags, explains how to optimize images for relevancy and loading speed, use internal linking in your content, and extend the impact of your content optimization,
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Build a successful blog from scratch, or take your existing blog to the next level
- Develop the mindset of a successful blogger
- Discover a blogging niche that is both profitable and interesting
- Build a beautiful website using WordPress
- Develop a system to plan new content, and never run out of ideas again
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of blog content
- Generate an endless stream of fresh content by repurposing what you’ve already created
- Optimize your website for search engines to drive a consistent stream of free traffic
- Get your content in front of people using a variety of free promotion strategies
- Grow an email list that allows you to generate traffic and revenue on demand
- Build a profitable business around your content and turn your blog into a revenue-generating asset
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COURSE AUDIENCE
This course is made for:
- This course is designed for students with varying levels of experience. Whether you’re just getting started or looking for ways to take your blog to the next level, this course is for you.
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COURSE OUTLINE
DAY ONE:
- How To Build A Successful Blog
- Naming & Branding Your Blog
- What You’ll Need To Build A WordPress Site
- How To Set Up WordPress In 5 Minutes Or Less
- Alternative WordPress Instructions
- Exploring The WordPress Dashboard
- WordPress Posts & Pages
- The WordPress Post Editor
- Customizing Your WordPress Profile
DAY TWO:
- Finding & Installing A WordPress Theme
- How To Customize Your Theme
- WordPress Plugins
- Security & Backups
- Analytics & Data
- Creation Begins With Consumption
- Conducting A Brain Dump
- The #1 Tool For Content Research
- Questions Straight From Your Target Audience
DAY THREE:
- Eavesdropping On Niche Communities
- How Your Existing Audience And Content Can Help You Generate New Ideas
- How To Write Irresistible Headlines
- Matching Your Audience’s Tone & Vocabulary
- Creating Focused Content
- How Grammatical Errors Can Cripple Your Efforts
- How To Become A Better Writer
- How To Create Epic List Content
- Teaching Your Audience With Guides & Tutorials
- Two Approaches To Q&A Content
- Interviews & Profiles
- Where A List Meets An Interview
- How To Write Valuable Reviews & Comparisons
- Working News Into Your Content Strategy
- Creating Valuable Roundups & Resource Lists
- Thought, Opinion, And Controversy
- Statistics & Original Research
- Presenting Complex Data For Visual Learners
- How To Write A Case Study That Turns Readers Into Customers
DAY FOUR:
- How To Generate An Infinite Stream Of Fresh Content
- Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
- Understanding Search Engines
- Basic Site Setup For SEO
- The Best SEO Plugin For WordPress
- Optimizing Your Page Titles
- Optimizing Your Meta Descriptions
- Themes & Template Settings
- Analyzing Your Content
- How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
- Does Keyword Density Matter?
- Internal Links
- Image Optimization
- Strategic Collaboration
DAY FIVE:
- Teasing Your Content On Social Media
- How To Get Your Content Featured In Popular Resource Lists
- Don’t Neglect This Free Source Of On-Demand Traffic
- How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
- The Most Effective Way To Skyrocket Your Audience Overnight
- Choosing An Email Marketing Service
- Incentivizing The Opt-In: 17 Lead Magnet Ideas
- Where To Place Opt-In Forms On Your Website
- High-Profile Opt-In Forms
- How To Turn Commenters Into Subscribers
- A Counterintuitive Strategy To Increase Your Conversion Rate
- Leveraging Social Proof To Grow Your Email List
- Nurturing Your List: The Key To Building Lasting Relationships
- The Most Common Way To Monetize A Blog
- The Best Way To Monetize A Blog Without A Product Of Your Own
- Creating & Selling Your Own Products On Your Blog
- How To Generate Long-Term, Recurring Subscription Revenue
- Using Your Blog To Market Your Services
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