Marketing For Non-Marketers
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COURSE DATES AND LOCATIONS
DATE
Duration
LOCATION
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INTRODUCTION
Marketing is all about giving consideration to consumers’ views in the company strategy. Its purpose is to instill the customer dimension at all levels in the company, and to ensure the customer is satisfied and respected. The goal of marketing is to devise and implement policies, and to adopt good practices that comply with the market. This Marketing For Non-Marketers Course emphasizes your learning of strategic marketing skills integrated with tactical marketing critical to your brand’s long-term success.
Also this course will allow non-marketers to become familiar with the basics of marketing to help them incorporate this all-important aspect in their daily decisions. This course also sets out to improve relations between the business marketing department and all other departments in the company. Good knowledge of marketing promotes better mutual understanding, improved communication and, as a result, a more fruitful exchange.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- familiar with the basics of concepts and how to make a successful campaign strategy to help them incorporate this all-important aspect in their daily decisions.
- get understanding of the needed methods, aspects, and tolls of the marketing function,
- how to deal effectively with its integration with other organizational forces.
- how to create a communication plan for a better customer relationship.
- Small and medium business owners will also find it relevant.
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COURSE AUDIENCE
This course is made for:
- Newly appointed marketers
- Non-marketing managers who need to have a comprehensive idea about marketing practices
- Employees who aspire to joining their company’s marketing department(s)
- Employees who are often in contact with marketing people, and who wish to understand marketing decisions to better cooperate with their managers (R&D, production, logistics, legal, finance,…)
- Employees who are non-experts in marketing seeking to understand its role, and to incorporate this dimension in their decisions and in their
- departments’ daily operations (customer service, sales, production, R&D…)
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COURSE OUTLINE
DAY ONE:
- What is Marketing
- Marketing in the organisational context
- The Marketing environment
- The aims of Marketing
DAY TWO:
- 4P Marketing
- Customer Perception
- Competitive advantage
DAY THREE:
- Sustaining competitive advantage
- Components of Marketing
DAY FOUR:
- Marketing plans
- Marketing activity
DAY FIVE:
- Marketing budgets
- Return on investment (ROI)
