Market Research And Intelligence
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INTRODUCTION
The key to enduring success for an organisation is to understand this and to have robust methodologies in place to capture, understand and then commercialize this. This is the role of Market Research and Market Intelligence.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Understand the many different types of getting customer feedback and know how to devise a robust research campaign that yields valuable insights
- Analyze current trends within your marketplace and devise strategies to meet them.
- Understand how to use Market Intelligence to support and achieve Marketing objectives
- Get valuable insights into the customer’s mind for proposition building
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COURSE AUDIENCE
This course is made for:
- Marketing Directors,
- Marketing Managers,
- Brand Managers,
- Business Owners,
- Market Research,
- Intelligence Professionals,
- Customer Relationship Managers,
- Sales Managers,
- Brand Managers,
- Business Owners.
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COURSE OUTLINE
Day One:
- Benefits of Encouraging Customer Feedback
- Listening and Questioning Skills Development
- How to Give and Receive Constructive Customer Feedback
- Interpreting Your Customer’s Nonverbal Communication Gestures
- 4 Ps of the Marketing Mix
- SWOT Analysis
- Market Segmentation Strategies
- Social Media Marketing Principles
- Benefits of Market Research
- Types of Market Research
- Market Research Best Practices
Day Two:
- Types of Market Intelligence
- Benchmarking the Competition
- Converting Data into Market Intelligence
- Data Analysis to Identify Trends
- Identifying Internal and External Customer Expectations
- Customer Lifetime Value
- Going the Extra Mile
Day Three:
- Setting Marketing Goals for Continuous Improvement
- Stakeholder Change Management Strategies
- How to Turn Marketing Research into Action
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