Leading Digital Marketing Strategy Course
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COURSE DATES AND LOCATIONS
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INTRODUCTION
Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Get Hired as a Digital Marketing Expert
- Work From Home as a Freelance Marketer
- Grow a Business Online From Scratch
- Make Money as an Affiliate Marketer
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COURSE AUDIENCE
This course is made for:
- Sales Directors
- SEO Specialist
- Sales Executives
- Website owners who are struggling to get traffic and sales
- Anyone looking to add highly paid skills to their CV
- Pre launch business owners who don’t know where to get started
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COURSE OUTLINE
Day One:
Introduction to Digital Marketing Strategy
- Digital Marketing Foundations
- Exercise: Differentiate digital media from traditional media
- Digital Disruption vs Digital Leadership
- Visionary Customers
- Onsite and content optimization basics
- Digital Ecosystems
- Transformational Discovery
- Key SEO tags and fields
Day Two:
Introduction to Google Ads
- Group exercise: Create a full search campaign
- Campaign and bid optimization
- Campaigns, Ad Groups, and Ads
- Ad editorial best practices
- Working with the keyword planner
- The different keyword match types
- Reading and analyzing Google Ads reports
Day Three:
Key social media marketing metrics
- Social media engagement best practices
- How to effectively target your audience
- How to design effective posts
- Exercise: Critique of real-case social media posts
- Deep dive into the Facebook ads manager
- Live demo: Facebook and Instagram advertising
Day Four:
The Power of Remarketing
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- How remarketing works
- Live demo: Creating a remarketing campaign
- Creating remarketing lists in Google Ads
- Introduction to retargeting on Adroll
Display Advertising and Video Marketing
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- How Display advertising works
- Overview of the Google Display Network (GDN)
- How to advertise your videos on YouTube
- Live demo: Creating a Display ad campaign on the GDN
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Day Five:
Email Marketing & Newsletters
- Email marketing best practices
- The value of email marketing
- Live demo: Creating a newsletter on Mailchimp
Web Analytics & Conversions
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- Overview of Google Analytics
- racking and improving your online conversions
- Exercise: Calculate your campaign ROI
- Creating and tracking goals
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