Internal Communications Skills Training
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INTRODUCTION
Internal communications are all about promoting effective communication among people within an organization. It involves producing and delivering messages and campaigns on behalf of management, as well as facilitating a dialogue with the people who make up the organization. This can mean anything from announcing a new policy or informing people of an upcoming event, to conducting an org-wide engagement or culture audit. IC is usually the responsibility of HR, marketing, or PR departments, but can be done by any and all departments across an org.
The success of any company initiative depends on whether employees can meet strategic organizational objectives. If most employees feel disconnected from the business and don’t understand why decisions are being made, the organization’s program is likely to fail. Ultimately, good internal communications support the kind of engagement that drives desired business outcomes. Strong internal communications provide a major strategic advantage.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- The role of internal communication in organizational strategy and fit with leadership, culture, values, and change objectives
- Appreciate the key concepts, techniques, and skills required of an effective internal communicator in a post–pandemic recovery
- What it takes to build and deliver a powerful internal communications strategy and plan
- Understand the breadth of internal communications tools and media channels (and why you need to tell stories)
- Understand the role of internal communications in organizational change or crisis
- Understand measures and metrics to show the impact of your internal communications activities and channels
- Evaluate your internal communications approach and identify areas for performance improvement
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COURSE AUDIENCE
This course is made for :
- Senior Managers
- Corporate Strategy Specialists
- Managers and Supervisors responsible for delivering part of the strategic plan
- Team Leaders
- Corporate Communication
- HR Specialists
- PR employees
- Secretaries
- Business owners
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COURSE OUTLINE
Day One
The basic elements
- Understanding the strategic journey.
- Develop a roadmap and communication plan.
- Assess the need for internal communications.
- Understand and develop the strategic pillars of communication.
- Avoid the pitfalls of an intercom.
Day Two
Intercom options and technologies.
- Build strong communication channels.
- Develop the strategic purpose.
- Define internal communications tools and framework.
- Set clear goals and key performance indicators.
Day Three
Communication in a virtual environment.
- Use multiple forms of media for remote communications.
- Use virtual organization tools for calendar, time, and media management.
- Communicate across multiple geographically dispersed sources.
- Perform virtual training online.
- Effectively conduct virtual meetings.
Day Four
Communicate indicators of change.
- Dealing with the psychological impact of change.
- How to motivate and inspire performance.
- Communicate strategic changes positively.
- Conveying the message of change “the burning platform”.
Day Five
Convince others of the value of your plans.
- “Sell” your internal communication plan and program to upper management.
- Communication methods and how and when to use them effectively.
- Self-management and learning to choose positive behaviors.
- Measure the impact of your internal communications.
- Planning and developing a strategic communication plan.
