Digital Media Planning And Marketing Communications
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INTRODUCTION
This course will provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today’s business environment.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Adopt a holistic and integrated approach to digital marketing planning
- Develop a purposeful content marketing strategy to achieve your business and marketing goals
- Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers
- Critically evaluate the role social media platforms play in viral and influencer marketing campaigns
- Evaluate and measure the success of digital marketing campaigns
- Identify and manage risks in digital marketing
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COURSE AUDIENCE
This course is made for:
- professionals in marketing,
- Communication,
- Advertising,
- Public relations,
- Human resources,
- Sales,
- Business development who need practical, up-to-date knowledge of marketing strategy and techniques.
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COURSE OUTLINE
Day One:
- An overview of the marketing mix
- The role of promotion in marketing
- The elements of the promotion mix
Day Two:
- Creating an event concept
- Key elements of event design
- Event planning and execution
- Aligning event elements with company or brand identity
- Creating an event check-list
Day Three:
- Marketing communications objectives
- Characteristics of a successful campaign
- Steps in creating an advertising campaign
Day Four:
- Identifying a clear positioning
- Identifying the target market
- Selecting a consistent message
- Evaluating different creative briefs
Day Five:
- Traditional versus digital marketing
- Some digital marketing tools
- Google plus
- Email marketing
- Mobile marketing
- Pay per click marketing
- Preparing and managing a digital marketing campaign
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