Design Thinking Masterclass
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INTRODUCTION
Design thinking can reveal a wide range of new options across the board. The Design Thinking Process offers a complementary approach to analytical decision thinking, and this course covers the origins, processes, and tools of design thinking.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Understand how to build an innovative business organization.
- Evaluates the organization and its operations
- Shift between different thinking styles
- Understand and practice different creative techniques
- Implementation and management of an appropriate idea in the organization
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COURSE AUDIENCE
This course is made for
- Business Men
- Business Unit Managers
- Business Development consultants
- Marketing Consultants
- Marketing Development Managers
- General Managers
- Leaders
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COURSE OUTLINE
Day One
Introduction to Design Thinking
- Types of thinking
- Analytical thinking versus creative thinking
- Divergent thinking vs convergent thinking
- Lateral thinking
- Systematic thinking
- Inspirational thinking
- Principles of creative thinking
Day Two
Ideation, Innovation, Design Thinking
- Ideation
- Opposite Thinking
- Rip and Rap
- Ego Alter
- Problem Framing
- Mind Mapping
- Scamper
- TRIZ
Day Three
Innovation Types
- Process
- Product
- Service
- Innovation matrix
- Ten kinds of innovation
- Innovation based on industry cycles
- Innovation ambition matrix
Day Four
Innovation Methodologies
- Design thinking
- Phase-gate
- Lean startup
- Business model canvas
- Customer journey
- Product configuration
- Blue Ocean
Innovation Management
- Definition
- Motivation
- Idea management
- Idea management committee and idea evaluation
- Innovation management process
Day Five
Building Innovative Organizations
- Organizational capabilities
- Organizational structure
- Organizational strategy
- Organizational culture
- Rewards and recognition
- Organizing for disruptive innovation
- Current Innovation Trends
- Macro trends
- Digital trends
- Key insights from global innovation managers
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