Certificate In Public Relations Practice
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COURSE DATES AND LOCATIONS
DATE
Duration
LOCATION
FEES
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INTRODUCTION
This course will touch on the latest trends and techniques used today in the public relations industry while highlighting the shifts in the practice. Throughout the four days sessions you will learn the “how to”, “when” and “what” constitute a successful public relations campaign.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
– To understand the essence of PR as a practical discipline within the organization; be aware of its functions, strategies and particular techniques.
– To understand how public relations theory and practice developed and how public relations is practiced in different countries.
– Aware of different types of stakeholders involved in private and public organizations that use public relations strategies.
– To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world.
– To provide an overview of the various functions of public relations and the normative process of public relations program development and implementation
– To develop skills in strategic public relations management based on an analysis of current and historical case studies
– To practice developing and applying strategy and tactics based on a sound understanding of public relations concepts and practices
– To encourage students to think strategically about how to select and employ public relations tactics are most fitting for a client and/or problem
– Develop a clear understanding of the day-to-day responsibilities of public relations professionals.
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COURSE AUDIENCE
This course is made for:
- Mid-Management Staff who are tasked with handling content and promotional collateral for company social media platforms
- Executives in charge of decision making and crisis communications planning for their organizations
- Executives who wish to sharpen their public speaking skills
- Managers that need to get a fresh outlook on latest trends in PR
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COURSE OUTLINE
Day One:
- Public Relations Officer
- Strategic Planning for Public Relations
- Communication and Public Relations
- Negotiating Skills and Public Relations
Day Two:
- Marketing PR and Integrated Marketing Communication
- Customer Relations
- Dealer Relations
- Vendor Relations
- Employee Public Relations
Day Three:
- Investor Relations
- Media Relations
- Corporate Social Responsibility (CSR)
- Corporate Image
- Corporate Identity Management
Day Four:
- Event Management
- Public Relations and Crisis Management
- Government Public Relations
Day Five:
- Public Relations and Lobbying
- Ethics and Public Relations
- Public Relations Agency
