Brand Management Course
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COURSE DATES AND LOCATIONS
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INTRODUCTION
This course is built on the claim that everyone in this age of social media is constantly trying to develop their own sense of identity. As we do this, we are always looking for brands, organizations, or a cause to attach ourselves to in order to help us form this sense of Identity What we have found is that if you can get your company’s brand to speak to an individual in a way that relates to the identity that they are trying to craft, you will close the deal every. single. time. Or in the case of an individual brand or personal brand, you will have a fan for life.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Potentially Get Hired As A Product Marketing Manager
- Product Management
- How To Launch A New Product
- Market research
- Branding
- Product marketing strategy
- How to identify and establish brand positioning and values
- How to plan and implement brand marketing programs
- How to evaluate a brand equity management system
- How to design strategies that retain existing brand resonance
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COURSE AUDIENCE
This course is made for:
- Marketing managers
- Brand managers
- Marketing students
- Business owners
- Start-up companies
- Content Creator
- Digital marketer
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COURSE OUTLINE
DAY ONE:
- What are a brand and what benefits of branding
- Brand value: valuing the intangible
- Brand focus: brand architecture/brand archetypes
- Brand strategy: key branding criteria
- Brand culture: the ideas, customs, and social behavior of the branded organization
DAY TWO:
- Brand design: the value of design/brand audit / creative brief
- Brand identity: the essential elements of identification
- Brand experience: brand touchpoints/brand touchpoint mapping / social media
DAY THREE:
- Employer branding: the benefits of a strong employer brand/brand champion/brand ambassador
- Brand standards: brand guardian/brand book/brand guidelines
DAY FOUR:
- Brand protection: intellectual property
- New revenue streams
DAY FIVE:
- Brand delivery: brand launch
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