Best Practices In Public Relations Training Course
-
COURSE DATES AND LOCATIONS
DATE
Duration
LOCATION
FEES
Book Now
-
INTRODUCTION
In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses the ethical implications of public relations.
-
COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Learn how to perfect your startup’s pitch and effectively communicate with the press.
- Have the tools and knowledge needed to catch the attention of almost any journalist you’re attempting to reach.
- Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
- Understand how mass media works and how news is produced, and where public relations fits into the process.
- Identify target audiences and the objectives for persuasive communication.
- Create public relations tools for practice, and understand how to implement them into daily use.
-
COURSE AUDIENCE
This course is made for:
- Communication Managers and PR professionals.
- Senior Directors in institutions and Key Administrative personnel.
- Operation Managers and Project Managers.
- Corporate Board of Directors and Executive Directors.
- Professionals working in the fields of Media, Public Relations, and Business.
- Operation Managers, Project Managers, Boards Of Directors, and Corporate Executive Directors.
- Communications Managers and PR professionals.
- Senior Management Officers and Key Administrative Personnel.
- Officials working in governmental institutions and other related administrative establishments.
-
COURSE OUTLINE
DAY ONE:
- PR Influence, Credibility, and Crisis Management.
- Public Relations Ethics and Code of Conduct.
- The significance of Public Opinion.
- Major pillars of Public Opinion, Public Relations, and Media Strategies.
- Models and theories of Communication.
DAY TWO:
- Practical practices of Public Affairs, The most effective tools and methods.
- Understanding the various elements and aspects of Public Opinion.
- Planning and organizing PR Campaigns.
DAY THREE:
- Management and Best Practices of PR in the real world.
- Practical training: Management of PR & Lobbying Campaigns.
- Perceptions and issues of PR campaign Management.
- Effective Public Relations campaigns.
DAY FOUR:
- Crisis and Risk Management.
- Communication Crisis.
- Dealing with the Media in the course of Lobbying Campaigns.
- PR Strategies over the Internet.
DAY FIVE:
- Planning and preparation of proper PR surveys.
- Campaign Management operations and techniques.
- Evolution of PR process and strategies.
Keyword
Training Subject
Training Location
