Media Relations and Social Media Specialist Course
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COURSE DATES AND LOCATIONS
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INTRODUCTION
The Social Media course enables candidates to learn and implement various social media platforms to conduct and review market analysis, set objectives, select platforms, create social media policy, and integrate marketing strategies for their organizations. The course is about developing effective content, and popular platforms, running successful ad campaigns, and community management. Candidates are also taught to improve customer service and measure, analyze and report user behavior to enable targeted marketing that leads to overall business growth.
Modern-day companies are looking for experts who can use multiple social media platforms to market their products and advertise effectively for sales growth. This course covers basic concepts and commonly used social media platforms and prepares candidates to take full advantage of online options.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Understand the powers of social media
- Do a market analysis
- Social media audit
- Set goals and define platforms
- Create a social media policy
- Create a brand, tone, and voice for a social media presence
- Manage a content calendar for your social media presence
- Marketing strategies integration
- Develop effective content
- Understanding of popular social media platforms
- Launch successful advertising campaigns
- Community management
- Provide customer services
- Collect and analyze statistics related to social media
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COURSE AUDIENCE
This course is made for
- Marketing managers for small and medium businesses.
- Small and medium business owners.
- Digital Marketing Experts.
- startup managers.
- Aspiring Marketers
- Social Media Marketers
- Brand managers
- Freelancers
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COURSE OUTLINE
Day One
The emergence of social media.
- career opportunities on social media.
- Strategic role.
- Stages of strategic operations.
- conducting a market analysis.
- The need for a readiness assessment
- STP analysis.
- Example of a segmentation diagram
- targeting.
- Targeting strategies.
Day Two
Positioning with market or cognitive mapping
- STP analysis of competitors.
- Competitor information is available online.
- The importance of checking social media.
- Social listening tools.
- View – Social Listening Tools
- Track platform performance
- Social media terms
- Options for sentiment analysis
- Unwanted reactions.
- Corporate culture and social media
- Five barriers to adopting social media.
- Social media goals versus business goals.
Day Three
Key Performance Indicators.
- Smart social media goals.
- Matching goals to social media platforms.
- Platform selection process.
- Types of social media platforms.
- An overview of social media platforms.
- Choose a platform based on popularity and objective.
- Content-based platform selection.
- Choose a platform based on your demographic.
- Social media policy.
Day Four
Online endorsements and certifications.
- intellectual property.
- Permission for protected content.
- Brand misuse.
- Trade secrets and proprietary information.
- Avoid releasing proprietary information.
- privacy policy.
- Brand marketing.
- Online brand creation process.
- Keyword research tools.
- Content tagging
Day Five
Effective content development.
- Content marketing on social media.
- Content types.
- Content development.
- Social media ads.
- Project management software
- Performance dashboards
- Social media management tool options
