Certificate In Digital Marketing Strategies
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COURSE DATES AND LOCATIONS
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INTRODUCTION
this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations.
Also this course will develop the skills needed to create a winning strategy for any business. This course serves as an introduction to digital marketing strategy and will familiarize you with the digital marketing landscape. By the end of this free course you will know how to use digital technologies to help identify opportunities at a minimum risk.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- Digital Marketing Strategy
- Customer Segment and Persona
- Market Research
- Customer Lifetime Value
- Marketing leaders are charged with driving organic growth for their businesses.
- will be prepares to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.
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COURSE AUDIENCE
This course is made for:
- Website owners who are struggling to get traffic and sales
- Anyone looking to add highly paid skills to their CV
- Pre launch business owners who don’t know where to get started
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COURSE OUTLINE
DAY ONE:
- Analyzing the rise of direct-to-consumer brands
- Understanding shifts in marketing processes
- Thriving in the midst of disruption
- Responding to the increasing emphasis on ROI
DAY TWO:
- Developing a compelling value proposition
- Assessing product-market fit
- Identifying target segments and aligning your product to customer needs
- Navigating competitive markets
DAY THREE:
- Understanding and implementing performance marketing
- Employing state-of-the-art digital marketing techniques
- Leveraging social influencers
- Managing customer acquisition, retention, and monetization
- Analyzing and competing on the customer journey
- Designing products and services that deliver meaningful customer value
- Developing effective go-to-market and pricing strategies
- Creating an omnichannel strategy
DAY FOUR:
- Growing by expanding your customer base
- Growing through product expansion
- Growing by redefining business scope
- Designing an innovative brand strategy
- Evolving the marketing of legacy brands
- Managing your brand portfolio
- Scaling a brand
- Building a brand activism strategy
DAY FIVE:
- Understanding emerging business models
- Engaging with the new rules of competition
- Building an ecosystem for your business
- Creating a strategic marketing plan
- Anticipating and adapting to change
- Understanding ethical and legal issues
