Customer Centric Marketing For Entrepreneurs
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COURSE DATES AND LOCATIONS
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INTRODUCTION
Marketing is an essential part of growth for any business. You can have the best product or service but if people don’t know about it, you’d never scale; but then, marketing as we know it has evolved. With the digitalization, customers are now more informed and thus only gravitate towards brands that speak their language.
Duringthis course we will help you to understand how to build a brand and reach your potential and current customers in the most effective and efficient manner.
The landscape for marketing (identifying and seizing opportunities for market growth) has changed dramatically over the past decade, making marketing decisions more confusing than ever before. Understanding how to quickly identify true customer needs and then apply the learnings to identify the right marketing approach for your company is critical if you are looking to launch and/or grow a business and gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support.
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COURSE OBJECTIVES
By the end of the course, you‘ll be able to:
- How to use customer discovery tools to identify market needs, problems and opportunities
- Create customer profiles and personas that help you identify the right marketing channels to reach your customers
- Respond to evolving customer needs using personal, digital, social and mobile spheres
- Develop content and messaging that directly addresses consumer needs and drives brand excitement
- Develop key performance indicators (KPIs), metrics and milestones to measure the success of your campaign
- Storytelling
- content marketing
- creating a buyer persona
- plotting your customer journey
- audience identification
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COURSE AUDIENCE
This course is made for:
- Content marketers
- Brand managers
- Entrepreneurs
- Digital Marketers
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COURSE OUTLINE
DAY ONE:
- Customer Marketing | Know Your Audience
- Understanding the Marketing Mix
- Inbound and Outbound Marketing
DAY TWO:
- Identifying your Target Audience
- Creating a buyer Persona
- Knowing Your Audience Quiz
DAY THREE:
- Understanding your Buyers Journey
- Identifying your Customer Touchpoints & Aligning with their Journey
- Reaching your Target Audience Quiz
DAY FOUR:
- Content Marketing Basics: Types & Formats of Content
- Content Calendars and Content Pillars
- Fundamentals of Storytelling
- Whats Makes a Good Story + The Storytelling Process
- Content Creation Tools
- Wooing your Audience Quiz
DAY FIVE:
- Low Cost Conversion Strategies
- Measurement
- Closing Remarks